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BOOX Story
At BOOX, we’re dedicated to helping you make a real difference in your life with our innovative E Ink devices and productivity tools designed for New Zealand users.
Our journey began with a simple but powerful question: How can we help people study and work productively without the common eye strain caused by traditional screens? In a world where digital tools were limited and learning often challenging, we saw a clear need to combine the comfort of traditional reading with modern technology. Founded in 2009, BOOX—pronounced “books”—started with the mission to enhance productivity while protecting your eyes. Our first eReader launched that year, marking the start of a revolution in how students, professionals, and readers in New Zealand and beyond experience digital reading and note-taking. Today, BOOX continues to innovate with advanced E Ink tablets designed to support your work and study habits with clarity and ease.
Our Values
Build the Best Products
Since 2008, our mission has been to create the most powerful and reliable E Ink devices available. Designed to reduce eye strain and boost productivity, our tablets help users across New Zealand work smarter, read longer, and achieve more.
We’re committed to continuous improvement — constantly enhancing our products to meet the evolving needs of students, professionals, and tech enthusiasts throughout NZ and worldwide.
Always Improve for Better
At BOOX, we’re committed to continuous improvement. Over the years, we’ve overcome challenges by staying persistent and focused on delivering value to our users in New Zealand and beyond.
That’s why every BOOX device includes at least 3 years of firmware updates and 10GB of free cloud storage — ensuring long-term performance, security, and convenience. Every update reflects our dedication to quality, innovation, and user satisfaction.
Not Bound By Conventions
At BOOX, we’re proud to be pioneers in the E Ink tablet industry. We created the world’s first 13.3″ E Ink tablet with front lights (Max Lumi) and the first 10.3″ digital paper tablet with advanced flexibility (Note Air2).
By challenging the limits of design, firmware, and software, we continue to lead innovation — not follow it. Wherever there’s a user need, whether in New Zealand or around the world, BOOX is here to meet it with cutting-edge technology.
Make A Difference for Everyone
"We believe everyone has the potential to boost productivity—whether in personal life or professional work. At the same time, every business can evolve to meet changing needs. At BOOX, our mission is to make that evolution seamless by delivering innovative E Ink devices that empower users across New Zealand and beyond. Through smart design and forward-thinking features, we make productivity and progress feel effortless.
If you’re struggling with eyestrains and productivity, we’re here to help. With our Android ePaper products and monitors, you can work and study effortlessly and flexibly.
Our E Ink devices can help companies save more on paper, connect with each other easily, and leverage digital power to improve work efficiency. Learn more today.
We have helped many clients expand their ePaper product lines and customize E Ink products. If you need efficient solutions for ePaper, please don’t hesitate to learn more and get in touch.
Learn More About Our Productivity Tools
E Ink Tablets
ePaper Monitors